#Market Segmentation

You are the marketing manager of a Pakistani textile and apparel brand planning to launch a new clothing line for younger urban consumers in cities such as Karachi and Lahore. (a) Identify and justify two or three key consumer segments. (b) For one target segment, analyze two or three major influences on their buying behaviour relevant in Pakistan. (c) Describe the stages of the consumer buying-decision process and how you would influence the segment at two or three stages. (d) Show how specific consumer behaviour theories or models guided your recommendations.

#cssnexus #Consumer Behaviour #Market Segmentation #Buyer Decision Process